The main message for the project is “Connecting and showing the Nordics in the world”. The target groups are students and young professionals between 20-35 years old and their managers, leaders and organizations.
We use different media to share information about events, stories and connections. We will take pictures at events and record short video statements from participants. We will furthermore have a journalist writing stories and publish them to local newspaper and magazines continuously. There will furthermore be a documentarian documenting the whole project through video and interviews.
The photo, video and text material will be shared at channels such as Facebook, LinkedIn, WeChat, Instagram, Vimeo, YouTube, newspapers, magazines and here.
Short communication plan and strategy:
Branding, marketing and execution will be carried out and supported by our local partners. They will help communicate the message, which will increase the impact and creditably of the project and the events. These partners have great brands who all have a broad network of PR channels and SoMe-platforms.
The final product of the project will be a documentary about Nordic young people we meet on our way – named “Nordic After All”.